Monday, August 18, 2025

"Collision" 8.18.2025 Monday's Warm Cocoa

“Collision is the intentional, rapid, and often unplanned convergence of diverse people and ideas.” – Jeff Amerine

Collision

My friend Jeff Amerine is extraordinary. He’s an expert in venture capital and entrepreneurship and is particularly distinguished for his work in building business startup ecosystems in non-traditional locations. Locations commonly referred to as, the “fly-over” states. Those not on the east or west coasts of the United States. 

He is the co-founder and Managing Director of Startup Junkie Consulting, a firm dedicated to accelerating small and scalable businesses in America’s Heartland. He’s also veteran of the United States Army.  You know, one of those guys who have created, protected and maintained the life you and I enjoy. These two life experiences have given him a unique view of business and life.

One of the concepts he developed and uses in his life and business is a principle he calls “Collision.” Not the kind of collision one thinks of occurring as a result of a car crash. Yet, it is of comparatively, high impact. Collision, as he defines it, is the intentional, rapid, and often unplanned convergence of diverse people and ideas. In the context of a startup business, this means creating an environment where founders, mentors, investors, and potential customers interact frequently to test assumptions and get real-world feedback. It is a process of constant "bumping into" new perspectives and challenges, forcing a startup business to either pivot and grow or fail quickly, saving valuable time and resources.

This same principle can be powerful for you and me to accelerate personal growth. It is a transformative method of moving from passive living to active experimentation. In other words, instead of spending months or years in a state of indecision or uncertainty, you can use the power of collision to accelerate your own learning and development.

A key application of collision is in embracing what could be called unstructured networking. Traditional networking can feel like work, a series of pre-planned, formal meetings that you really don’t want to attend. Collision, however, encourages a more natural approach. For example, you could attend a conference of interest, join a local meetup group related to a hobby, or volunteer for a cause that interests you. The goal isn't just to add names to your contact list, but to expose yourself to unexpected ideas and conversations, leading you toward chance encounters, often providing extraordinary insights, while steering you toward a new direction you hadn't considered.

Additionally, collision can redefine your concept of failure. In the startup world, a product that fails to gain traction isn’t necessarily seen as a complete disaster. It's viewed as a data point. Similarly, when you apply collision to your personal life, you can consider setbacks as valuable feedback, a learning opportunity. This shift in thinking allows you to move on quickly, analyze what went wrong, and adjust your approach for the next attempt.

Finally, the collision principle pushes you to accelerate your learning curve by prioritizing action over deliberation. If you're contemplating a major life change, such as a career transition or a move to a new city, instead of spending months in a state of anxious analysis, create small, low-risk collisions. This could mean taking a long weekend in a place you’ve often thought of living, to meet locals and explore different neighborhoods. Attend a workshop of interest. Try a new hobby. Such hands-on "collisions" provide a much more authentic and immediate sense of whether a path is right for you, allowing you to move forward with clarity and purpose.

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I’m Lynn Butterfield, Real Estate & Lifestyle Expert and Television Host for American Dream TV in Northwest Arkansas. I’ve helped hundreds of Buyers and Sellers, as a real estate agent and Associate Broker with Coldwell Banker, to discover where and how they want to live and work; to achieve what I call Realesation™. That’s why I bring you American Dream TV, Both Sides of the Fence, About the Dish, Monday’s Warm Cocoa and Home by Design Magazine to stir your heart and mind. Contact me so I can join you along your own unique path of discovery.

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